Hi Andy,

Video backgrounds are swiftly gaining popularity in simple and high-end websites. For a long time, most backgrounds have been simple blocks of color, pictures, or patterns. Now internet technology is allowing for more complex items, such as videos, particle effects, and animations, to run in website backgrounds.

You can find further in-depth information on video backgrounds in my post – https://www.sitepoint.com/the-movement-towards-motion-in-website-backgrounds/

Hi Madison,

Thanks for writing down and liking the blog. There should really be no surprise as to why video landing pages are so popular and liked by everyone. Not just that they speak volumes of the subject but also that they help in registering the information immediately. With very little effort, users will get your message. This certainly leads to great impact on the way content is consumed. This further helps in increasing conversion rates, almost by 80% according to a survey study. This is due to two factors: longer duration to stay on the page, and significant increase in trust.

Thanks again.